Bidaya Media - Abu Dhabi Investment Office

Bidaya (Arabic for “Beginning”) has been established at twofour54 to create high-quality educational media content in Arabic to make a difference in children’s lives. Bidaya Media believes in delivering simple educational messages that are vital tools, essential to the holistic growth of children into well-rounded and productive individuals and citizens. A key project that delivers this belief is the development of “Iftah Ya Simsim” an educational television series for children, based off the world-renowned show Sesame Street.