Abu Dhabi Growth Story

“There is an amazing ecosystem of entities collaborating and innovating here in Abu Dhabi. It is great to be operating under a government vision built to position the capital as a global centre for innovation”

Hani Abu Ghazaleh and Rami Jundi built the XR studio, MENTAL, in the capital from the ground up. The studio employs a diverse group of artists, developers, and technologists to create VR experiences with applications in education, training, and entertainment.

The ease of access and ability to attract talent in Abu Dhabi has been key in helping MENTAL build a successful business. Additionally, access to external skills and expertise available by operating within a network of diverse creative start-ups and SMEs has also helped the company on its growth path.

MENTAL's website: http://mental.ae