“It is great to operate from a city which is so invested in supporting creative industries and is geared towards creating the future.”
Mina Al Oraibi is the Editor-in-Chief of The National, Abu Dhabi’s English language daily. The paper, established in 2008, seeks to help explain the Middle East, both to local audiences and internationally with a bureau in London and correspondents based around the world. Operating in an industry where continual innovation is a must, Mina sees the diverse ecosystem of creative talent available in Abu Dhabi and twofour54, as a vital asset that helps the National to push the envelope and find new ways to engage its readers.
“Btwofour54 gives us a vital competitive advantage as we get the opportunity to operate from a global hub. Being in Abu Dhabi means that we work from a city that has become a meeting place for the world.”