Abu Dhabi puts local produce to the fore in major stores

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Abu Dhabi puts local produce to the fore in major stores

16 May 2020

Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) has directed major stores in Abu Dhabi to dedicate prominent spaces to display local agri-products, under the directives of Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs, and Chairman of ADAFSA.

The move, taken in coordination with ADAFSA's strategic partners from various government entities, aims to underline the importance of local produce in meeting market needs to boost its competitiveness in the emirate and the country's markets.

It follows ADAFSA's efforts to ensure self-sufficiency in local fresh products by utilising local natural resources in supporting competitiveness and achieving sustainability.

ADAFSA affirmed that several outlets in Abu Dhabi have started to allocate spaces for displaying local products.

On Thursday's morning, expressions of pride in national production and local product logos adorned dozens of Abu Dhabi's markets. These displayed hundreds of tonnes of vegetables, fruits, dates, meat, fish, dairy products, eggs and honey produced in the emirate's farms.

In this regard, Saeed Al Bahri Salem Al Ameri, Director General of ADAFSA, said: "Sheikh Mansour's directives reflect the great attention paid by our wise leadership to promote sustainable agricultural development. These directives enhance food security system and affirm the importance of local production in establishing a diversified and sustainable national economy based on knowledge, innovation and technology. This would be realised by achieving comprehensive development in all sectors, including the agricultural one, due to its importance in achieving food security and social well-being by enabling customers' access to fresh and high-quality local food products at all times while ensuring the highest food safety standards."

Al Ameri praised the constant follow-up of Sheikh Mansour of ADAFSA's plans and programmes, through which the authority seeks to promote the concept of sustainable agricultural development, ensuring natural resources' sustainability, applying best international practices and standards, and optimising partnership with the private sector to expand strategic projects of relevance to food, biosecurity and agricultural sustainability.

In addition to offering logistics services to local farmers and livestock breeders to help market their various products and increase returns, ADAFSA provides guidance to farm owners and workers, and encourages them to apply best practices to improve production operations, Al Ameri noted.

He commended the great cooperation of ADAFSA's partners in the private sector who responded rapidly to the directives by allocating spaces for displaying local products.

Al Ameri further stressed the close and exceptional ties between the public and private sectors in forming the UAE's comprehensive and economic development engine. He said they highlight the joint cooperation needed to maintain the UAE's growth, prosperity and development in various sectors.

Earlier, ADAFSA launched the first brand for local products under the name "Local Harvest", to promote local products, encourage consumers to buy such products, and foster their position in the market. ADAFSA succeeded in securing hundreds of procurement contracts with local farms producing thousands of tonnes of vegetables and fruits annually. Moreover, ADAFSA is marketing these products in its Local Harvest outlets, hypermarkets and the emirate's cooperative societies.

Source: Khaleej Times